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Travis Mathew Signs Deal with Top Amateur Norman Xiong

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Callaway Signs Top Amateur Norman Xiong

Posted by SGB Media

Callaway Golf Company announced that 19-year-old Norman Xiong, one of golf’s most top amateurs and collegiate players, has joined the company’s staff after turning professional last week.

He will play Callaway woods, irons and wedges, an Odyssey Putter and a Callaway ball. He will also wear TravisMathew apparel on and off the course, making him the first professional golfer to be signed by both Callaway and TravisMathew.

“I’m ready to test myself against the best players in the world, and joining Callaway is absolutely the right choice for me as I begin my professional career,” Xiong said. “I’ve played Callaway equipment in my biggest wins as an amateur, and I’m confident their clubs, and especially my driver, will help me perform to the best of my abilities. I can’t wait to get started.”

Before turning pro, Xiong won six college events this season as a sophomore at the University of Oregon, more than any other player in the country, and received the Jack Nicklaus Award given as the Division I Player of the Year. Xiong also led the NCAA with an impressive 68.7 scoring average, was voted a 1st Team All-American and was 3rd in the latest world golf amateur rankings. In 2017, he was named a 2nd Team All-American, 1st Team All-Pac 12, Pac-12 Freshman of the Year and he competed for the victorious U.S Walker Cup Team and the U.S. Palmer Cup Team.

“Norman is one of the brightest young players that golf has seen in a long time,” said Callaway SVP of Global Sports Marketing Tim Reed. “He’s been a top player throughout his junior and amateur career, and we’re looking forward to helping him succeed at the highest level.”

“We’re excited to work with an athlete of Norman’s caliber to showcase how TravisMathew apparel is the perfect balance between performance and style,” said TravisMathew CEO Travis Brasher. “We believe his personality and style on and off the golf course are a tremendous fit for us, and we welcome Norman to the TravisMathew family.”

Xiong joins an impressive Callaway roster that features major champions like Phil Mickelson, Henrik Stenson, 2017 Masters Champion Sergio Garcia and 2018 Ryder Cup Captain Jim Furyk. He also joins prominent Tour Pros like Alex Noren and Marc Leishman and a stable of exciting young Tour professionals, including Xander Schauffele, Daniel Berger, 2018 AT&T Byron Nelson winner Aaron Wise, Adam Hadwin, Sam Burns, Wesley Bryan, Maverick McNealy, Ollie Schniederjans, Branden Grace, Thomas Pieters, Michelle Wie, Patrick Rodgers, Curtis Luck, Lee McCoy and Emiliano Grillo.

  • Travis Mathew
  • golf
  • polo
  • callaway
  • pga
  • tour

Peter Millar Acquires Mossimo Giannulli's G/Fore Brand

Designer Brings “Disruptive Luxury” to Golf Apparel and Accessories Market Luxury apparel brand Peter Millar announced that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion innovator Mossimo Giannulli. Giannulli launched G/FORE in 2011 with the vision of developing a global lifestyle brand deriving its DNA from the sport of golf and the stylishly rebellious spirit that has earned the designer international recognition. Beginning with a collection of premium golf gloves in vibrant colors, G/FORE has expanded to include golf shoes, accessories and apparel for men and women. “I love the game of golf, and as a designer it was obvious that the timing was perfect for a lifestyle brand that was hipper, younger and more outspoken than anything on the market,” Giannulli said. “By starting with gloves, we were able to establish credibility as a golf brand first, then add shoes, apparel and other accessories for a complete collection.” Giannulli describes G/FORE as luxury sportswear inspired by and designed for the sport of golf, emphasizing the “playability” of the product line. “We’re not a technical or athletic brand, but we’ve learned how to put technical performance into our products,” he said. “Everything is 100 percent suited for playing golf – athletic on the inside, fashion on the outside.” The partnership with Raleigh, N.C.-based Peter Millar began with a collaboration on a co-branded golf shoe, an idea hatched by Giannulli and Peter Millar CEO Scott Mahoney. The shoe was an immediate hit at the 2017 PGA Show, introducing the unlikely but intriguing pairing of two distinctively different brands. The decision for Peter Millar to acquire G/FORE was the organic result of ongoing interactions between the two companies. “Our intent is to let Moss express his creative genius for design, branding and marketing while we build a solid foundation for the business with our back-end expertise,” said Mahoney. “Moss has the rare combination of experience, design vision and name recognition that will enable us to take this brand worldwide.” Mahoney added that the process of transitioning business components including sourcing, inventory, financing, forecasting and e-commerce to Peter Millar is underway and will be completed in the coming year. G/FORE will also have the distinction of being associated with Peter Millar parent company Richemont, the Swiss luxury goods group whose portfolio of leading international “Maisons” includes Chloé, Alfred Dunhill, Piaget, Van Cleef & Arpels, Baume & Mercier, Cartier and Montblanc, among others. Peter Millar was launched in 2001 as a high-end, sophisticated luxury sportswear collection designed with a classical American and European influences. The company continues to experience impressive growth in the U.S. and internationally with products sold in a wide range of retail channels, from Neiman Marcus and Nordstrom to specialty merchants, golf clubs and resorts worldwide.

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12 Days of Christmas: Day 5

We decided to share some of our gift ideas from the guys here at the store to help people shopping for the Holidays with some of our favorite picks. Here are some gifts that Craig has selected to be the best gift ideas for this Christmas. 1. Parlour Belt – “Shaken not stirred”: I have always been [...]

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12 Days of Christmas: Day 4

If you're in the market for Dad, boyfriend, husband, grandpa, brother, or just about any male that wears a shirt for that matter, then the Craig Reagin shirt is what you need.  We offer these shirts in both a 100% cotton wrinkle-free and cotton/wool blend for the extra chilly nights.  The shirt alone would be [...]

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12 Days of Christmas: Day 3

If you take a look around any High School or College Campus, there is certainly one staple that you will be able to find: the Patagonia Trucker Hat. These are some of the best fitting hats that you can purchase and we can hardly keep them on the shelves. Many of our adult customers who enjoy the outdoors also [...]

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12 Days of Christmas: Day 2

Day 2: Hook and Gaff WatchHook+Gaff Watch Company was founded in the Carolinas utilizing superior craftsman in the United States.  The watches are hand-assembled by 3rd generation watchmakers in High Point, North Carolina.  The watches are offered in both quartz and mechanical movements, with the latest addition being the new Fleetmaster mechanical Swiss movement watch.A Hook+Gaff is [...]

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12 Days of Christmas: Day 1

Shopping for your special someone can always be difficult, but it doesn't have to be.  We've taken the time to highlight 12 of our favorite gifts for you to shop.  Day 1: Craig Reagin gift certificateTimeless, yet thoughtful.  Not sure which shirt they'd like, or if the pants will fit as they wish.  Grab up [...]

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#TeeShirtTuesday

A Chance to Win, Every TuesdayHave you always dreamed of the day that clothes were given out for free? Well, today is not that day. However, Tuesday is the day of the week you'll want to cruise on over to Craig Reagin Clothiers on Instagram and enter for a chance to win a sweet new [...]

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It's So Easy a Kid Can Do it!

We have done our best to teach you how to look sharp by tying your own bowtie.  Here's another reminder from our friend Cole that shows you, with a little practice, anyone can do it!

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Freedom Rocks

#freedomrocks from Southern Tide gives you the opportunity to express your Patriotism all summer.  Check out Jeremy exercising his right to vote.  Freedom truly rocks!

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